Culture

Review of XeRo by LARuocco

Xero by La Ruocco

XeRo: Turn-of-the-Millenia (Zero)

By La Ruocco
La Ruoc & co.; (September 3, 2003)
ISBN: 0974345407



La Ruocco’s Xero is epistemological profanity at its cleverest. A chaotic
but perfect world to explore. For the lover of art that makes you think
and laugh, Xero is, as Robert Bork once said, an ‘intellectual feast.’

Xero mixes free-associative, recursive, pun-filled, and at times startlingly
clear prose on topics from religion to La Ruocco’s ass. To itemize the topics,
to give away too much detail, would be to ruin part of the fun, which is discovery.
The book unfolds, the ideas link and fertilize each other.

Interspersed throughout is copious color photography, much of it including
said ass and the rest of Laruocco’s stunning beauty.

Collaborative portions include a conversation about intellectual property
and pornography with John S. Hall, and documentation of a scheme with Michael
Portnoy to replace Calvin Klein ads with their own ass-based versions.

Xero is less a book than a journey and a performance piece. But that’s wrong.
That’s because we have preconceptions of what a book should look like, be
like, act like. When you spend time with Xero you are provoked, stimulated,
tickled. You don’t just read about experiencing; you experience. You’ll be
enlightened, exhilarated and entertained by the journey.

— Philip F. Rose

© 2004 Philip F. Rose

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